Our guesthouse is named after a rare Amorgian wildflower, Helichrysum amorginum. Better known as "amaranth", "semperviva" or "stathouri" (in Greek), "everlasting" (in English), "immortelle" (in French), "perpetuini" or "tignamica" (in Italian), "Siebenjahrblume" and "Immerschön" (in German), Helichrysum takes its botanical name from the ancient Greek "eleiochrysos" (sun gold). Often used by wreath-weavers, Helichrysum was said to bring glory, or remedy bites and burns when mixed with wine (Theophrastos) or honey. Several species of the plant are nowadays popular decorative plants all over the world, traditionally for funeral wreaths.

Of the 28 native European kinds of Helichrysum (of the worldwide 300), Greece features nine. These perennials are easily recognised by their narrow, woolly leaves, paper-dry scales and shining golden yellow, snow-white or rose-red heads. They are typically dry plants, endemic of steep ravines or seaside areas and rocky islands, and can be preserved for years.